Search Engine Optimization (SEO) is ruling the today’s competitive Digital world. Almost every entrepreneur who is trying to be the flagbearer of the digital world know the importance of the SEO. Most enterprises hire SEO professionals as permanent employees to manage the SEO work strategy. And others tend to hire digital marketing agencies or freelancers to make the website appear in the first place of Search Engine Results Pages. If they fail to make the website achieve better SERP ranking, enterprises fire them, replace SEO consultant or SEO agency. But, before going to do so, entrepreneurs need to know the challenges associated with Digital Marketing in the process of making the website achieve better SEO rank.
Almost all the Search Engine companies change the rules of their Search Engines regularly to deliver better results to the viewers. Due to this, the SEO professionals need to optimize the website/ blog content regularly to keep the website in the first place. If your website ranked well in SERP, that doesn’t mean that you are the winner forever. Because there are many competitors in the digital world who tries to achieve first place. By implementing different Digital Marketing strategies, they beat you someday or the other. So, there is no guarantee of your website rank in SERP.
SERP Ranking is Not Constant
The SERP results are not constant in all the locations. Search Engines always provides users with the information that they are seeking to find. For suppose, if a user from Orissa is searching for ‘best SEO professionals’, then most results of the SERPs will be the best SEO professionals in Orissa and nearby places. It means the SERP results will be different for different geographical locations.
SEO Rank Depends on Geo-Graphical Location
Even though your website ranked first in the Search Engines of one location, there is no guarantee for that rank in other locations. And considering the traffic, which is coming from the social media or other platforms will be fatal. Because you can’t say that’s a genuine traffic from clients who deserve your products/ services. Enterprises need to concentrate more on the organic traffic than the inorganic traffic from other sources.
However, SEO professionals at KENCloud are specialized in making the website achieve organic traffic by implementing Content Optimization, SEO, PPC and other SEO techniques. If you are more concerned about achieving a better ranking in the SERPs, buy KENPresence today.